Acquiring new users is often a pay-to-play game. Some startups lean nearly entirely on paid advertising to access new markets; many have revitalized old channels (OOH, print) and found ways to take advantage of new mediums (digital) to grow their brands.
Paid advertising is not easy. Marketing experts with working campaigns know they’ll always have to continue testing and optimizing their campaign strategies, all while on the lookout for the next upcoming channel to use.
It can be an expensive and time-consuming ordeal, but for those that make it work, they’ll find repeatable and scalable success.
Join us on August 7th as we host talented practitioners and experts to share case studies and best practices for growth across paid promotions, and more. You’ll learn how to develop growth strategies, set goals, optimize, and more!
Topics to cover
How to Win on Paid Search and Paid Social by Jim Shook, CMO of Payability and Founder of Dozen Digital
Influencer Marketing by Ian Borthwick, Head of Influencer Marketing at SeatGeek
OOH Advertising by Lindsay Kramer, Sr. Marketing Manager at Outfront Media
How to Scale Your Brand, by Laura Lisowski Cox, Co-founder & CMO of Oars + Alps
About the speakers
Jim Shook is the CMO of NYC-based fintech company Payability, and founder of Dozen Digital, a digital marketing consultancy with a focus on paid acquisition. Prior to founding Dozen Digital, Jim was an Entrepreneur in Residence at Scout Ventures.
Ian Borthwick, Director of Influencer Marketing at SeatGeek [Twitter] - As Director of Influencer Marketing at SeatGeek, Ian leads the brand’s endorser marketing efforts, primarily on social media and audio. Over the past three years, SeatGeek has been at the forefront of influencer marketing. Ian has executed 4,000+ campaigns with over 1 billon views from leading names such as Casey Neistat to Lilly Singh, David Dobrik to Alex Morgan and partnered with major podcasts such as Pardon My Take and The Bill Simmons. Prior to SeatGeek, Ian worked across Event, Sponsorship and Athlete Marketing at Wasserman Media Group.
Laura Lisowski Cox is the Co-Founder and CMO of Oars + Alps, a direct to consumer skin care brand for people who lead an active, on-the-go lifestyle. The products are made with natural premium ingredients. The company launched in 2015 after Laura quit her high-profile job at Facebook, where she advised companies like Apple and GoPro on how to best advertise their brand. Oars + Alps has been featured in publications like CNBC, Business Insider, Forbes, GQ, and more. Oars + Alps won the Target Accelerator program and are now selling in Target and Amazon Luxury Beauty.
Lindsay Kramer is a Sr. Marketing Manager at OUTFRONT Media. As part of the marketing team at OUTFRONT, Lindsay works closely with national, regional, and local teams on ensuring the OUTFRONT brand message is resonating across the country and with a single voice. She is a leader on the attribution product team and focuses on new category growth and identifying strategies that drive greater awareness about the power of OOH to more brands and client partners. Lindsay brings a new perspective to OOH as her prior experience ranges from working in business development at legacy creative and media agencies, Deutsch and OMD respectively, to beginning her career in PR at Rubenstein Communications, with a focus on entertainment, philanthropic and sports clients.
6:30 - 7:00: Drinks & Networking
7:00 - 8:15: Growth Marketing Presentations
8:15 - 9:00: More Drinks & Networking
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