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The Human Element: How to focus on growth numbers without sacrificing the human experience?

  • AARP Innovation Center (map)

DC Startup Week 2019

We all know the story. It’s a tale as old as time. VCs want to see outcomes, they want to results: show me revenue, show me growth, show me adoption.

In an attempt for your start up to grow in size and scale, it’s easy to get lost in the numbers. However, in a world where people resent businesses that treat them as a number and experiences are impersonal, transactional at best, it’s important to balance metrics with a compelling experience. People want to interact with businesses that have shared values, a purpose, and provide a personalized experience. In this session, learn things to consider when finding the right balance to grow your business without losing touch – and find out why getting that balance right is absolutely critical.

1. How analytics can be used to strengthen your brand experience and not harm it.
2. How transforming your thinking from customer experience (transactional) to human experience (value additive) can increase brand value.
3. Why brand purpose is important to a new generation of consumers.
4. How you might balance speed of growth without compromising customer value.


KaDeadra McNealy

Founder, MNB

MNB brings the nail technician to your location. MNB is an on-demand platform connecting busy nail care seekers to certified independent nail technicians for in-home, hotel, or workplace nail care services.

Om Suthar

Founder and CEO, SQRL

SQRL empowers the physical, emotional and financial wellness of the workforce. Its wellness program is made specially for small business owners that want to make holistic wellness part of their work culture but have been priced out by their insurance plan.

Jared McClain

Senior Product Manager, Deloitte Digital

Jared is a senior product manager and human centered design advocate that manages cross-functional teams to design, build and manage omni-channel digital experiences using agile methodologies. As a management consulting professional, he has a breadth of experience at aligning user... Read More →

Friday September 13, 2019 2:00pm - 3:00pm
The Hatchery – AARP Innovation Labs 575 7th St NW, Washington, DC 20004, USA