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Finding Product & Market Fit: Identify Your Path To Profitability

  • AARP Innovation Labs (map)

DC Startup Week 2019

Creating a product is just the first step in a long, complex equation. The world must be ready for your product, and people must understand how your product solves their problem. It’s called “Product/Market Fit, and it’s often referred to as the Holy Grail of entrepreneurship.

What You’ll Learn
This workshop is a hands-on course for founders, investors and others in the startup space to understand what Product/Market Fit is, how to know if you have it (or you don’t), how to build towards it, and how to tell the story about it when you’ve found it.

Why you want to learn it
While any company can convince a few people to buy something, to achieve long-term success you need a larger portion of the market to get excited about what you offer. Meeting a few metrics is not enough to demonstrate market traction. This workshop will help you understand the product/market fit cycle so you can answer the fundamental question every entrepreneur must answer: Are you building a product that people want AND that people want to pay for?
How it will help you

You will learn that it doesn’t have to be difficult to identify market fit and execute a product strategy to match; you just have to follow the proper procedure. You will get a step-by-step action plan to show you how to measure product/market fit, and develop a deeper understanding of why product-market fit is as important as the development of your product itself. You will dramatically increase your chances of success and leave with increased confidence that your “big idea” has the potential to become a viable business.


Allyson Redpath

Founder, Citrine Angels

Allyson Redpath is a former investment banker who currently advises companies as a contract CFO. She is the founder of Citrine Angels, a newly-formed angel group for women to invest in female-founded companies.

Peter Lundquist

Head of Product, Village Capital

Peter focuses on building digital products that help entrepreneurs and investors. Before joining Village Capital, Peter led digital media businesses as VP/GM, including Military Times and USA TODAY High School Sports. Before that, Peter was Vice President of Product Development and... Read More →

McKeever “Mac” Conwell

Co-Manager, TEDCO Seed Builder’s Fund

Mac’s primary role at TEDCO as one of the Program Managers for the Builder Fund is to find, make investment decisions on, and help build Maryland-based startups. Mac uses the knowledge he gained working in both public and private sectors as a software engineer and CEO to help startups... Read More →

Dan Henderson

SVP of Corporate Development, MarginEdge

Dan Henderson is the SVP of Corporate Development for MarginEdge. Previously, Dan was investment director for the CIT GAP Funds, where he was responsible for deal sourcing, due diligence. closing seed- and early-stage investments and taking Board observer roles in portfolio companies... Read More →

Kim Cayce

CEO, Vitamin*E

Friday September 13, 2019 3:00pm - 4:00pm
The Hatchery – AARP Innovation Labs 575 7th St NW, Washington, DC 20004, USA